Sad news for anyone who loves geeky goods and top-notch April Fools’ jokes: ThinkGeek.com, the 20 year old online retailer known for selling more geek-centric gadgets and peripherals than you could fit in a TARDIS, is going away.
According to an FAQ sitting at the top of its site, ThinkGeek isn’t “shutting down”. It just won’t continue on as the site we’ve come to know, instead living on as a shadow of its former self as a section in GameStop (which acquired ThinkGeek in 2015 for $140M.)
Says the FAQ:
On July 2nd, 2019, ThinkGeek.com will be moving in with our parent company GameStop. After this move, you will be able to shop a curated selection of unique items historically found on ThinkGeek.com via a ThinkGeek section at GameStop
The word “curated” is pretty key, there, because there’s just no way a couple of shelves in GameStop will be able to cover the array of fandoms that ThinkGeek.com covered. From Marvel, to Star Wars, to Potter, to Tolkien, it covered a whole lot of (fan)bases in one swoop.
ThinkGeek.com is — or, I guess, was — one of those shops that was fun to explore; anytime I found myself there, I’d inevitably lose track of time clicking around from category to category, often throwing down a credit card for some Star Wars shirt or Aperture Science pint glass I probably didn’t need. Hopefully that sense of “Oooh, look at that! And that! And that!” will live on in whatever section springs up on GameStop’s site.
The company also says that the 40 standalone ThinkGeek retail stores dotting the US will stay open.
This news comes after a few back-to-back 75% off sales of all clearance goods, and now it looks like they’ve marked things down 50% site wide to clear the warehouses.
Perhaps most of all, we’ll miss ThinkGeek’s April Fools’ day gags. On a day in which many companies find themselves trying a bit too hard to make us laugh, ThinkGeek just always seemed to get it right. They’d sprinkle their site with fake product listings for people to stumble upon. Things like…
The Fortnite R/C Battle Bus:
Or the Admiral Ackbar Singing Bass:
Or the absolutely brilliant Tauntaun sleeping bag (a gag that proved so popular that they ended up making and selling them for a while):
Please decide if you believe this news to be real or fake.
Let's combat fake news together.